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testimonials

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If your CRM feels messy, it was never designed properly

FWRD CRM is a Zoho Authorised Partner helping businesses across the UK, Australia, and globally build structured CRM systems that improve visibility, accountability and operational efficiency.

Businesses typically work with us when they need to:

01

Implement Zoho CRM for the first time

02

Fix a messy or underperforming CRM system

03

Integrate Zoho with accounting, marketing or operational platform

04

Automate sales processes and follow-ups

05

Create reliable dashboards and reporting

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Who We Help

Businesses come to FWRD CRM at different stages of their CRM journey. Our work typically supports organisations that fall into one of the following situations.

  • Companies adopting Zoho CRM often need guidance to structure the system properly from the beginning. We help design CRM environments that support real workflows, ensuring your system is scalable as the business grows.

  • Many organisations already use Zoho CRM but struggle with messy data, unreliable reporting or inconsistent user adoption. We help simplify and optimise existing CRM environments so teams can rely on the system again.

  • Migrating from another CRM platform provides an opportunity to redesign processes and improve system structure. We help businesses transition to Zoho CRM while ensuring data, workflows and reporting remain reliable.

  • Growing organisations often reach the limits of spreadsheets for managing leads and customer information. We help implement structured Zoho CRM systems that centralise data and introduce consistent follow-up processes.

The FWRD Delivery Journey

Turning frankensteined systems into streamlined operations through strategy, automation, and intelligent design.

Understand your business, goals, processes, and challenges.

Discover

Design the optimal solution, workflows, integrations, and automation strategy.

Architect

Implement, integrate, automate, and launch your Zoho ecosystem.

Transform

Continuously optimise performance, adoption, and business outcomes.

Grow

Trent Nolan of Nolan Insurance sharing a testimonial for FWRD CRM's successful Zoho implementation.

Trent Nolan

Nolan Insurance

The team went the extra mile to understand our business operations and diligently mapped-out our existing processes and provided a fantastic solution for us which makes our day to day tasks so much easier.

5-stars
Aimee Miller of Expressions sharing a testimonial for FWRD CRM's successful Zoho implementation.

Aimee Miller

Expressions

I have worked with FWRD since 2019 and can attest that their professionalism is impeccable. We have found them to be supportive and incredibly responsive to our business requirements. 

5-stars
Oliver Tadd of Energenie sharing a testimonial for FWRD CRM's successful Zoho implementation.

Oliver Tadd

Energenie

Implementing Zoho with FWRD has allowed us to reduce the number of staff who process orders and invoices. Our business’ operational efficiency has greatly improved the thanks to FWRD's Zoho expertise.

5-stars
Aaron Blackman of Retail Express sharing a testimonial for FWRD CRM's successful Zoho implementation.

Aaron Blackman

Retail Express

The team at FWD are excellent. From day to day Zoho support, to complex solution implementation, we always receive fast and effective support giving us the ability to scale as needed.

5-stars
Mel Pugliese of Little Green Pharma sharing a testimonial for FWRD CRM's successful Zoho implementation.

Mel Pugliese

Little Green Pharma

We are absolutely thrilled with the exceptional services provided by FWRD. Their Zoho expertise has proven to be an invaluable asset, transforming the way we operate.

5-stars
Andy Sharpe of Song Division sharing a testimonial for FWRD CRM's successful Zoho implementation.

Andy Sharpe

SongDivision

FWRD has been a game-changer for our business. We’re thrilled with the quality of service and would highly recommend FWRD to anyone looking for a reliable Zoho systems provider.

5-stars
Elodie Tran of Calla Property sharing a testimonial for FWRD CRM's successful Zoho implementation.

Elodie Tran

Calla Property

FWRD have demonstrated the skill & knowledge required to implement a bespoke Zoho solution for  and provide us with ongoing training & support.

5-stars
Claude-Francois  Sookloll of Energy  Advance sharing a testimonial for FWRD CRM's successful Zoho implementation.

Claude-Francois

Sookloll

Energy Advance

We've developed a great partnership with FWRD and their dedication to understanding exactly what we require is second-to-none.

5-stars
Gary Dickinson of Corporate Business Loans sharing a testimonial for FWRD CRM's successful Zoho implementation.

Gary Dickinson

Corporate Business Loans

The solution they designed for us was packed with automation and bespoke to how we work, the entire process was 'mind blowing'.

5-stars
Georgina Cheeseman of Changing Planet  Solutions sharing a testimonial for FWRD CRM's successful Zoho implementation.

Georgina Cheeseman

Changing Planet Solutions

Frances and her team have been instrumental in not only assessing our processes but being able to suggest better ways to move forward using their expertise in Zoho.

5-stars
Gary Collins of T25 Group sharing a testimonial for FWRD CRM's successful Zoho implementation.

Gary Collins

T25 Group

We were really impressed with the way they worked with us to map out our operational processes. The work FWRD has completed on our CRM has helped us to scale.

5-stars
Fleur Hole of Paemac sharing a testimonial for FWRD CRM's successful Zoho implementation.

Fleur Hole

PAEMAC

We have been really impressed with how FWRD operate and enjoyed working with them. The end result is a bespoke solution entirely fit for purpose which has met budget expectations.

5-stars
Mel Pugliese.webp

Mel Pugliese

Little Green Pharma

“Mel Pugliese, Little Green Pharma
We are absolutely thrilled with the exceptional services provided by FWRD. Their Zoho expertise has proven to be an invaluable asset, transforming the way we operate.”

5-stars
Andy Sharpe.jpeg

Andy Sharpe

SongDivision

“FWRD has been a game-changer for our business. We’re thrilled with the quality of service and would highly recommend FWRD to anyone looking for a reliable Zoho systems provider. ”

5-stars
Oliver.png

Oliver Tadd

Energenie

“Implementing Zoho with FWRD has allowed us to reduce the number of staff who process orders and invoices. Our business’ operational efficiency has greatly improved the thanks to FWRD's Zoho expertise. ”

5-stars
Fleur Hole - Paemac.jpg

Fleur Hole

PAEMAC

“We have been really impressed with how FWRD operate and enjoyed working with them. The end result is a bespoke solution entirely fit for purpose which has met budget expectations. ”

5-stars
Gary.png

Gary Dickinson

Corporate Business Loans

“The solution they designed for us was packed with automation and bespoke to how we work, the entire process was 'mind blowing'. ”

5-stars
Claude.png

Claude-Francois

Sookloll

Energy Advance

“We've developed a great partnership with FWRD and their dedication to understanding exactly what we require is second-to-none. ”

5-stars
Aaron.png

Aaron Blackman

Retail Express

“The team at FWD are excellent. From day to day Zoho support, to complex solution implementation, we always receive fast and effective support giving us the ability to scale as needed. ”

5-stars
Elodie.png

Elodie Tran

Calla Property

“FWRD have demonstrated the skill & knowledge required to implement a bespoke Zoho solution for Calla Property and provide us with ongoing training & support. ”

5-stars
Trent Nolan.png

Trent Nolan

Nolan Insurance

“The team went the extra mile to understand our business operations and diligently mapped-out our existing processes and provided a fantastic solution for us which makes our day to day tasks so much easier. ”

5-stars
Georgina.png

Georgina Cheeseman

Changing Planet Solutions

“Frances and her team have been instrumental in not only assessing our processes but being able to suggest better ways to move forward using their expertise in Zoho. ”

5-stars
Aimee.png

Aimee Miller

Expressions

“I have worked with FWRD since 2019 and can attest that their professionalism is impeccable. We have found them to be supportive and incredibly responsive to our business requirements.  ”

5-stars
Gary Collins - T25 Group.png

Gary Collins

T25 Group

“We were really impressed with the way they worked with us to map out our operational processes. The work FWRD has completed on our CRM has helped us to scale. ”

5-stars
"As a company working in the fast-changing industry of sustainability, we have very complex and varied needs. Frances and her team have been instrumental in not only assessing our processes but being able to suggest better ways to move forward using their expertise in Zoho."
Georgina Cheeseman
Changing Planet Solutions
Use this space to share a testimonial quote about the business, its products or its services. Insert a quote from a real customer or client here to build trust and win over site visitors.
Georgina Cheeseman
Changing Planet Solutions
Use this space to share a testimonial quote about the business, its products or its services. Insert a quote from a real customer or client here to build trust and win over site visitors.
Georgina Cheeseman
Changing Planet Solutions
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