MEET THE FWRD TEAM

The FWRD team work exclusively with Zoho software daily, allowing us to stay
on top of all the latest feature releases and updates. Our projects span a wide
variety of sectors and our mission is to tailor the software to meet the unique
requirements of each individual customer. It’s fair to say, we live and breath Zoho

FRANCES BLACKIE
FRANCES BLACKIE
Managing Director

From her roots in the UK, Frances earned a degree in International Marketing. Fashion design, retail and real estate are…

FRANCES BLACKIE

From her roots in the UK, Frances earned a degree in International Marketing. Fashion design, retail and real estate are just a few of the sectors she worked in while honing her sales and marketing skills, using and customizing a variety of software programs to manage company data.
After travelling to Australia with Jason and settling in Perth, Frances secured a position with a property styling company, managing a database of over 2000 real estate agents across the city. To assist her in this role, she researched CRM software and discovered Zoho. Implementing this system saw a huge improvement in how the company managed the sales pipeline, converted sales and generated referrals.
Several small businesses in the vicinity witnessed the impact. They too wanted to implement a CRM system but didn’t know where to start. Frances, with a wealth of experience in implementing customised systems by this time, saw a gap in the market and decided to fill it – hence, the launch of FWRD.
For the past four years, Frances has also been engaged as a business advisor and speaker for two of WA’s leading government funded Not for Profit agencies. She has also written and delivered CRM and Digital Marketing training programmes to thousands of small business owners across the Perth Metro.

JASON BLACKIE
JASON BLACKIE
Financial Director

Previous to starting FWRD with Frances, Jason worked in the business finance sector for 14 years, both in the UK &…

JASON BLACKIE

From her roots in the UK, Frances earned a degree in International Marketing. Fashion design, retail and real estate are just a few of the sectors she worked in while honing her sales and marketing skills, using and customizing a variety of software programs to manage company data.
After travelling to Australia with Jason and settling in Perth, Frances secured a position with a property styling company, managing a database of over 2000 real estate agents across the city. To assist her in this role, she researched CRM software and discovered Zoho. Implementing this system saw a huge improvement in how the company managed the sales pipeline, converted sales and generated referrals.
Several small businesses in the vicinity witnessed the impact. They too wanted to implement a CRM system but didn’t know where to start. Frances, with a wealth of experience in implementing customised systems by this time, saw a gap in the market and decided to fill it – hence, the launch of FWRD.
For the past four years, Frances has also been engaged as a business advisor and speaker for two of WA’s leading government funded Not for Profit agencies. She has also written and delivered CRM and Digital Marketing training programmes to thousands of small business owners across the Perth Metro.

Christine_Fusio_FWRD
CHRISTINE FUSIO
Delivery Manager
Kent_Saligumba_FWRD
KENT SALIGUMBA
Senior Zoho Developer
Josie_Darang_FWRD
JOSIE DARANG
Senior Zoho Developer
Alexon_Garcia_fwrd
ALEXON GARCIA
Senior Zoho Developer
Mike_Ambait_FWRD
MIKE AMBAIT
Zoho Developer
Vince_Cellona_FWRD
VINCE CELLONA
Zoho Developer
Jonathan_Salceda_FWRD
JONATHAN SALCEDA
Zoho Developer
Donna_Esperas_FWRD
DONNA ESPERAS
Testing Manager

Contact us today to discover how our skilled team
can help you maximise the Zoho software platform